Freya Ridings - A highly anticipated album.

Photography: Freya Ridings

Photography: Freya Ridings

Freya Ridings’ sensual voice speaks to your soul & I would genuinely like to know where she’s been hiding.

The self titled album kicks off with ‘Posion’, which is one of the best songs on the album for me. It then proceeds with an onslaught of beautiful melodies and soft lilting vocals. A voice as angelic as Freya Ridings’ does come along now and again, but they only remain should the songs they sing be worthy enough.

The number one hit Lost Without You is a song that will be around for a while. Not only does Freya Ridings sing it with grace, it’s the lyrics and the meaning behind it that makes so many people love it the way they do.

Considering this is the first album from the 25 year old singer from London, it’s surprisingly unique, yet tantalizingly seductive. Freya Ridings has a way of seducing your senses and putting your feelings into submission. Only a few can escape the grasp of her tone & I love that she plays the piano. If there’s one instrument I would enjoy learning to play, then playing with a flaunting attitude, it’s the piano.

There’s an incredible singer in America called Amy Lee whose in a rock band called Evanescence & when I first heard Freya Ridings, I actually thought they were the same person, but what gives Freya Ridings that bit of an edge/distinction is her slightly deeper more husky/howl approach to how she finishes off particular words and lyrics. Perhaps Amy Lee is more of a powerhouse that also possesses a great tone, but we have yet to hear what the latter can do.

Other noteworthy songs from Freya Ridings are Ultraviolet, Elephant and Wishbone. Wishbone paints a picture of an extremely sad ending to a well told story, Ultraviolet is a moreishly elegant, yet highly marketable number & Elephant is a vocal demonstration of the highest order, with a soothing and melodious accompaniment.

Thank’s to YouTube’s Premium Music streaming service, they are now highlighting new artists, giving them much deserved attention in the form of video reactions and interviews, which is also known as ‘Artist on the Rise’. It’s their way of promoting a new act, as well as establishing, connecting and developing relationships between the audience and whomever is highlighted. Of course, it’s only another cementing/marketing tool for themselves (YouTube) as a global groundbreaking video streaming website, i.e., a further self-pat on the back, but if you don’t blow your own trumpet, then who will? And at the same time it gives a much needed boost to a musicians profile where they may not have found otherwise & when artists such as Freya Ridings are put on peoples radars, as a direct result of these efforts, then we, as well the artists in question, can only be grateful.

Photography: Freya Ridings

Photography: Freya Ridings