Ugh, those feels again - Snoh Aalegra's new album hits and misses.

Photography: Snoh Aalegra

Photography: Snoh Aalegra

The Swedish and Persian princess returns & although I’m a big fan of Snoh Aalegra, the latter half of her latest project fails to impress.

If there was one album I thought I could tune in to by an up & coming artist that I thought had a considerably high chance of being particularly listenable and unavoidable, I would have put my money on Snoh Aalegra’s. Unfortunately, this wasn’t the case & I’m annoyed I’m wrong. Not because I’m wrong, but because I wanted more.

The first song, ‘Here now’ (intro), has Snoh Aalegra’s name written all over it. The pitch level on her voice has been sky rocketed into chipmunk territory, but it has a simple background beat that compliments it & is very much something I like to listen to. The song that follows is ‘I want you around’, which is a great song. It’s very listenable, catchy and the lyrics are pleasant. ‘Situationship’ comes third & after that it’s ‘Whoa’. This song clearly shows off her voice & has a, what sounds like, funky 70’s beat. ‘Find someone like you’ comes in at number 5 & I can appreciate the commercial viability of it.

Things get a bit tricky from this point, because none of the remaining songs on the album are necessarily weak, but none of them, apart from ‘You’, have any kind of memorable quality to them. They feel rushed, or, if not rushed, it’s as though Snoh Aalegra and her team hit a creative brick wall. I could very easily be wrong and I may well be, yet, whatever the case, the latter half of the album simply doesn’t hit the spot. As you would typically see/hear, some of the best songs from any album are released in advance of the launch, but you would expect to hear some really great tracks that have stayed hidden for her listeners to discover. Well, in the case of, Ugh, those feels again, I was already familiar with all the best songs & those that were left had me yearning for much, much more.

One of the greatest musicians and icon’s of all time, Prince, had shown keen interest in Snoh Aalegra and her music & I’m not surprised. She clearly has lots of charisma, an unusual, yet insatiable style, with a distinctive and attractive singing tone & due to the fact that there’s still room for direction and development, I’m not going to be overly critical at this stage.

I have complete faith in Snoh Aalegra to release better and better songs, so I’m not worried or concerned in the slightest about a single album. I suppose you could say I’m disappointed, but I think that’s obvious. In comparison to another rising star’s recently released project (review coming very soon), standards are at an all time high, so whether you believe in the idea of competition, at this moment in time it’s stiff and fierce.

Photography: Snoh Aalegra

Photography: Snoh Aalegra